Jeriel Johnson, a Berklee College of Music-trained drummer turned music executive, joins Cultural Catalysts to pull back the curtain on preparing for an awards campaign in the music industry, a world few outsiders understand. After seven years at the Recording Academy, including roles as head of urban music for the Grammy Awards and executive director of the DC chapter, Jeriel earned recognition from Billboard Magazine as a Change Agent. Jeriel found himself fielding free advice calls from artists and executives so often that a friend finally asked the obvious question: why not get paid for it? That conversation led to The Awards Agency, the consultancy he now runs with longtime friend and former Grammy colleague Lisa Goich-Andreadis, helping artists and labels navigate the genuinely human reason an award like the Grammy matters: peer recognition, hard-won and rarely about chart position or sales.
Jeriel Johnson, a Berklee College of Music-trained drummer turned music executive, joins Cultural Catalysts to pull back the curtain on preparing for an awards campaign in the music industry, a world few outsiders understand. After seven years at the Recording Academy, including roles as head of urban music for the Grammy Awards and executive director of the DC chapter, Jeriel earned recognition from Billboard Magazine as a Change Agent. Jeriel found himself fielding free advice calls from artists and executives so often that a friend finally asked the obvious question: why not get paid for it? That conversation led to The Awards Agency, the consultancy he now runs with longtime friend and former Grammy colleague Lisa Goich-Andreadis, helping artists and labels navigate the genuinely human reason an award like the Grammy matters: peer recognition, hard-won and rarely about chart position or sales.
Jeriel breaks down:
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